People post what they actually did, other people show up because of it, and by Saturday there are nine of you in the sauna. The chat has the coach in it, so a plan becomes a booking without anybody leaving the conversation.
Yes, you can just talk to each other. The difference is who else is in the room: ask the coach in the middle of a group chat and it books the slot, puts it in everybody's week, and orders what you need. That is where all of this is going, and it is why the chat sits inside the collective instead of next to it.
Put your city on the map and be first in line when we open near you. One email, no spam, and you can always just say no.